We start the year in January with the annual ATA show. Bringing our new targets, talking to our customers from all over the world. Working to get our targets tp your backyard or camp. Because we know that once you start using them, they will be a part of your archery from then on.

Our pledge to you is this. We want to build the archery targets that you use everyday. If for any reason you are ever unhappy with any of our products, call us toll free at 1-888-233-1976 or email me at ralph@archerytargets.com we will do what ever it takes to stand behind our products. Everyone here stands by that.

When we started this company, it was a family effort. My mother Marge leading the charge. And we would not be here today if not for her, we lost her in 2003, but her presence is felt in everything we do. 
Today, my brother Ken and I, as well as everyone you see on this page, work hard to bring you the best archery targets in the world.

We do not want you to use our targets because of some slick ad campaign...we want you to use our targets because they are the best you can buy.


Thank you for taking the time to visit our website from all of us here at American Whitetail Inc.
Good Shooting !!
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We are committed building the best archery targets available anywhere in the world.
Everyday we stop and ask how we can build a better archery target.
The folks you see on this page are the heart and soul of American Whitetail Inc. They make the targets, take the orders, ship them out...and they are the best at what they do.

We have been building quality archery targets since 1985 starting with the Super Butt, the original open layer target.
Since then we have built tens of thousands of archery targets for every type of archery. Including building the targets for the 2000 Olympics, held in Sydney Austrialia
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Archery has been a large part of my life since I was 16 years old. I fell in love with the feel of holding a bow at full draw and watching the arrow make it way to the target, and I shot target archery for many years before I ever started bowhunting.

Once I sat in a tree, and watched my first buck make its way through the woods on a frosty November morning I was forever a bowhunter. And now over thirty years later I still find myself longing for the crisp Indiana November morning

If you have any ideas or suggestions on ways to make our targets even better we welcome your comments.

Good luck in the coming year, whether on the shooting line or sitting in a treestand we want to help you get ready for that one defining shot.

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