American Whitetail Inc.

This company started with an idea I had, as to how to build a better archery target, in 1984, with open cell foam. In those days there were not many people using foam to make targets. But we struck out and now 27 years later we are known as the premiere builder of FITA mats around the world, as well as the most innovative targets for the hunting archer available.

But none of it would have happened with out the dedication of our employees, and my family.

My mother, Marge as so many of you knew her, passed away in 2003. However she put her heart and soul into the business. She loved nothing more than to talk to the tournament archers around the world about our FITA mats, and she was primarily responsible for the success we enjoy today supplying world class competition mats around the world. She is missed by all that knew her.

My brother Kenny, has been here since day one, and he works in every aspect of the business, from supervising shipping to helping R&D new product and everything in between.

From the flat 2D animal targets that we started with so many years ago, to the state of the art targets we build today, one thing has remained constant.

Our desire to build better targets, by thinking outside the box. If you look at the targets we build, you will notice that we are always trying to come up with a better way. This culminated in the 2011 HybriMAT target. This patent pending design combines the the things you like about a compression bag target with the things you like about a foam block style target.

The result is a target that will outlast either foam or bag targets, and yet this design gives you so much more. We are committed to being the  best at what we do. And it shows in everything we build. And know that when you purchase one of our targets there is 27 years of archery experience built into each one.

Thank you very much for visiting our website and considering our targets. We hope we can help you in your enjoyment of our great sport. Invite your friends to visit the site as well and sign up for the free target giveaway. We have given away hundreds of targets, as a way to say thank you.

Good luck and Good Shooting
Ralph Harris
American Whitetail Inc.